SEKAR, AYU ADI NINGRUM (2023) ANALISIS PENGARUH NILAI PELANGGAN, PROMOSI, KEPERCAYAAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PENUMPANG KERETA API BRANTAS JURUSAN BLITAR - PASAR SENEN DI STASIUN KOTA BLITAR. SKRIPSI.
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Abstract
This research is motivated by the increasing needs of the community in the field of land transportation which is currently being favored by the user community, namely transportation by train. PT. Kereta Api Indonesia (Persero) is a State- Owned Enterprise (BUMN) engaged in transportation services under the auspices of the Ministry of Transportation. The Brantas Train is an executive and economy passenger train service operated by Kereta Api Indonesia (KAI) to serve the Blitar - Pasar Senen route via Blitar City Station. This study aims to determine the analysis of customer value, promotion, trust and service quality on passenger loyalty. Data collection was carried out using 100 respondents. The sampling technique is nonprobability sampling with the type of sampling that is incidental sampling. Data analysis used in this research is descriptive analysis. Through the method of observation, literature study, and questionnaires. The analysis technique used is multiple linear regression with the help of the SPSS v.25 program. based on the results of research and multiple linear regression analysis, the equation is: Y= - 2.526 + 0.341.X1 + 0.424.X2 + 0.142.X3 + 0.157.X4 + µ Where the results of the regression analysis and t test show that the custumer value variable (X1) has a positive effect on passenger loyality (Y), promotion variable (X2) has a positive effect on passenger loyality (Y), trust variable (X3) has a positive effect on passenger loyality (Y), and the variable service quality (X4) has a positive effect on passenger loyality (Y). The results of the coefficient of determination (R2 = 0.562) which means 56,2%, the variable coefficient of custumer value, promotion, trust, and service quality on passenger loyality is 56,2%, while the rest (100% -56,2% = 43,8% is influenced by other variables outside the research. Keywords : Custumer Value, Promotion, Trust, Service Quality, Passenger Loyality.
| Item Type: | Article |
|---|---|
| Additional Information: | 192004224 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 13 Jun 2023 03:07 |
| Last Modified: | 13 Jun 2023 03:07 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5331 |
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