Retno, Mulatsih and Andriyansah, Andriyansah and Harry, Soesanto (2022) Corporate Image of Bus Rapid Transit Antecedent Customer Repurchase Intention. JURNAL INTERNASIONAL.
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Abstract
The increasingly competitive business atmosphere leads the company to provide the best service. This study used 184 respondents by using SEM analysis. Aims to explore constructions that play a role in repurchase intention from BRT Trans Semarang passengers. Prove that the quality of service affects their trust as service users. Furthermore, these beliefs will have implications on the influence of corporate image. Consumer repurchases is not the ultimate goal of performance improvement, but maintaining the quality of service to conform to standards is a major factor. Keywords: Service Quality, Customer Trust, Corporate Image, Repurchase Intention
| Item Type: | Article |
|---|---|
| Subjects: | Jurnal Internasional Bereputasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Jun 2023 04:26 |
| Last Modified: | 06 Jun 2023 02:14 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5279 |
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