Andriyansah, Andriyansah and Femilia, Zahra and Santorry, Santorry and Ni Made, Suwitri Parwati and Siswandaru, Kurniawan and Rickson, Heriyanto Simanjuntak and Hamonangan, Siallagan and Retno, Mulatsih (2018) DOES ACCOUNTING CONTROL SYSTEM BOOST MARKETING CAPABILITIES? JURNAL INTERNASIONAL.
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Abstract
Eventhough marketing capability is not short-term oriented but marketing capability is not a single variable that has power to increase performance. This qualitative study stated that there are two connected supporting variables that can increase marketing capability. They are leadership competency and accounting control attributes. Leadership through ‘DaunPandan’ Philosophy shows synchronization. Accounting control attributes as internal support to give inputs, control for budget monitoring that will be used in the marketing activities. Key words: Marketing Capability, Marketing Performance, Leadership, ‘Daun Pandan’ Philosophy, Control Attributes, Accounting System.
| Item Type: | Article |
|---|---|
| Subjects: | Jurnal Internasional Bereputasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Jun 2023 04:26 |
| Last Modified: | 06 Jun 2023 02:14 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5274 |
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