MOH. ALQADRI, DJAP (2019) PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. SENTRA SINAR BARU (DEPO CONTAINER) SEMARANG. SKRIPSI.
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Abstract
Private enterprise free market era in demand for more innovation in the competitive rivalry between companies sejenis. Perusahaan required to be able to dominate the market by using a product that has been produced. With the ability to dominate an existing market, can enable a company to obtain funds to finance its operations, development and other factors. For that matter, the company must do a consolidation that leads into and out in order to identify the weaknesses, strengths, opportunities and barriers that may be known if the company can decide management tasks that compete in the market and can win customer loyalty. Objective to analyze the influence of amenities, quality of service and price to Customer Satisfaction at PT. Sentra Sinar Baru Semarang Container Depo. The hypothesis of the study variables Allegedly facilities, service quality and price have a significant effect on customer loyalty in PT. Sentra Sinar Baru Container Depo. The collection of data by distributing questionnaires to the respondents. Respondents in this study are consumer customers at PT. Sentra Sinar Baru (Depo Container Semarang to obtain qualitative data that will be converted into quantitative data. In order to measure the independent variables and the dependent variable used a Likert scale (Likert scale) is by way exposes a respondent to a question (indicator empirical) and then asked to leave answer: strongly agree, agree, quite agree, disagree, and strongly disagree, each - each answer given a score of 1 to 5. Multiple linear regression analysis was used to analyze the influence of independent variables are: Facility, Service Quality, and Price on Customer Satisfaction dependent variable, with the result: Y = Y = 0,557 + 0,311 X1 + 0,334X2 + 0,322 X3 +µ And based on the coefficient of determination can be knotted that the variable coefficient of determination, we can conclude that the variable facilities, quality service, and together - together have a strong influence on customer satisfaction of 62.2%. Keywords: Facilities, Satisfaction, Service, Price and Customer Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 1703.14.018 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 20 Jan 2020 02:12 |
| Last Modified: | 20 Jan 2020 02:12 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/516 |
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