Soleman, Umbu Duka (2022) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN JUMLAH PENUMPANG PESAWAT DOMESTIK (Studi Kasus pada Lion Air Rute Solo-Denpasar). SKRIPSI.
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Abstract
This research is motivated by the increasing needs of the community, including in the field of air transportation. Air transportation is one type of transportation that is most in demand by the public at this time. Over time, the demand for air transportation services is increasing and is directed to be fulfilled. Lion Air as one of the companies engaged in air transportation services that will always provide the best and satisfying service. This study aims to determine the effect of promotion, corporate image, flight fares and facilities to increase the number of passengers on Lion Air planes on the Solo-Denpasar route. The population in this study were the passengers of the Lion Air flight on the Solo- Denpasar route and the sample used in this study was 100 respondents. The sampling technique used is non-probability sampling purposive sampling type, then the data is analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 25. The regression formulation in this study is as follows Y = 0,1.735 + 0.247X1 + 0.256X2 + 0.335X3 +0.291X4 + From this equation, it is known that the most dominant variable affecting the increase in the number of passengers is the flight fare variable with a regression coefficient of 0.335. The R2 (R Square) test got a result of 0.619 or 61.9% which means that the increase in the number of passengers is influenced by the variables Promotion, Company Image, Flight Fares and Facilities, which is 61.9% and other factors that affect the increase in the number of passengers on the plane. Lion Air for the Solo-Denpasar route, which is 38.1% Keywords: increasing the number of passengers, promotions, company image, flight fares, facilities
| Item Type: | Article |
|---|---|
| Additional Information: | 181904200 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 31 Jan 2023 02:59 |
| Last Modified: | 31 Jan 2023 02:59 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5156 |
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