NOFRI, ANDRIAN (2019) Analisis Pengaruh Jaminan, Daya Tanggap, Kehandalan Dan Bukti Fisik Terhadap Kepuasan Pengguna Parkir Di Swalayan Ada Majapahit Semarang. SKRIPSI.
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Abstract
In this research was motivated by the growing number of people who visit the shopping center in Supermarkets ADA Majapahit Semarang. With the increasing number of visitors in Supermarkets ADA Majapahit Semarang gradually Supermarkets party will enlarge the parking area. In this case study aimed at analyzing the influence of Assurance (X1), responsiveness (X2), Reliability (X3), and Physical Evidence Against User Satisfaction Parking (Y) Supermarkets ADA Majapahit Semarang. The research itself aims to determine the extent of influence Assurance (X1), responsiveness (X2), Reliability (X3), and Physical Evidence (X4) to the User Satisfaction Parking (Y) Supermarkets ADA Majapahit Semarang. The formulation of the problem, research objectives and hypothesis in this study is to analyze the positive and significant influence, both individually and simultaneously between the independent variables, namely assurance, responsiveness, reliability, and physical evidence of the dependent variables, user satisfaction parking. In this study, the object is taken from the parking attendant Supermarkets ADA Majapahit Semarang. Sources of data include primary and secondary data. Samples in this study were 100 respondents who are users Self parking ADA Majapahit Semarang through nonprobability technique is by using the Sampling Sampling methods Insindential. Data analysis technique is the technique of linear regression. Based on the results of research and analysis produced multiple equation: Y = 0.555 + 0.193X1 + 0.182X2 + 0.355X3 + 0.230X4 + . The results of multiple linear regression equation shows that there is a positive influence and partial significant between the guarantee of User Satisfaction Parking (t = 2,338 > t table = 1.985), responsiveness to the User Satisfaction Parking (t = 2,199 > t table = 1.985) , reliability of the User Satisfaction Parking (t = 3,524 > t table = 1.985), and Physical evidence of the User Satisfaction Parking (t = 2,485 > t table = 1.985). Keywords: Security, Responsiveness, Reliability, Proof of Physical and Consumer Satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 1703.14.007 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 20 Jan 2020 02:10 |
| Last Modified: | 20 Jan 2020 02:10 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/496 |
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