WINALDA, DHIKA ERLANGGA (2022) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN JUMLAH PENUMPANG PADA MASKAPAI PENERBANGAN SRIWIJAYA AIR (Study Kasus pada Sriwijaya Air Rute (Semarang - Makasar). SKRIPSI.
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Abstract
This research was motivated by the increasing needs of the public, including in the field of air transportation. Air transport is one of the most popular types public transport this time. Sriwijaya Air as one of the companies engaged in the air transportation services that will always provide the best service and satisfactory. The purpose of the research is to determine the effect of creative marketing, ground handling service, and customer loyalty to increase in the number of passengers on customers Sriwijaya Air route Semarang-Makasar. The sample in this research were 100 respondents with sampling technique of quota sampling. The analysis used in this research is descriptive analysis and quantitative analysis, data is analyzed by using multiple linear regression analysis with Statistic Package For Social Science (SPSS) version 24 software. The result of the research by testing the t-test hypothesis partially shows that the creative marketing, ground handling service, and customer loyalty have positive and significant influence to increase in the number of passengers. Based on the research results can be seen that the research model of multiple linear regression equation is: Y= 1,706 + 0,202.X1 + 0,321.X2 + 0,313.X3 + µ. The result of multiple linear regression equation shows that there is partially positive influence between the creative marketing to increase in the number of passengers (t count = 2,881> t table = 1,98525), ground handling service to increase in the number of passengers (t count = 3,206> t table = 1,98525), customer loyalty to increase in the number of passengers (t arithmetic = 3,709> t table = 1.98498. Keywords: creative marketing, ground handling service, customer loyalty and increase in the number of passengers.
| Item Type: | Article |
|---|---|
| Additional Information: | 181904220 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2023 06:07 |
| Last Modified: | 18 Jan 2023 06:07 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4930 |
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