ULYA, NAILUSSA’DAH (2022) KAJIAN PENINGKATAN KINERJA PELAYANAN ANGKUTAN UMUM MASSAL BRT TRANS SEMARANG KORIDOR I TERMINAL MANGKANG-PENGGARON. SKRIPSI.
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Abstract
This research is motivated by the increasing need for transportation services. The large number of transportation needs causes congestion, the government chooses public transportation to meet public or community interests. Service performance that satisfies customers will make passengers not switch to other transportation. The Semarang City Government through the Semarang City Transportation Service has developed the Trans Semarang BRT as a mass public transportation program. During its journey, the Trans Semarang BRT experienced ups and downs in passenger increases. This study aims to determine the effect of partial security, safety, comfort, affordability, equality and regularity on passenger loyalty on BRT Trans Semarang Corridor I Mangkang - Penggaron Terminal. The population in this study were passengers or passengers of the BRT Trans Semarang Terminal Mangkang - Penggaron in April - May 2022 and the sample of this study was 100 respondents. The sampling technique is probability sampling with the type of sampling that is simple random sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version.25. The results of the study by partially testing the t-test hypothesis showed that security, safety, comfort, affordability, equality and regularity had a positive and significant effect on passenger loyalty. Based on the results of the study, it can be seen that the research model of the multiple linear regression equation is: 0.152 + 0.145.X1 + 0.183.X2 + 0.135.X3+ 0.239.X4 + 0.141.X5 + 0.155.X6 + µ. From the regression equation, it can be seen that the most dominant variable influencing the increase in passenger loyalty is the affordability variable with a regression coefficient of 0.239. And the R2 (R Square) test obtained results of 0.685 or 68.5% which means that the increase in passenger loyalty on the BRT Trans Semarang Corridor I Mangkang - Penggaron Terminal is influenced by security, safety, comfort, affordability, equality and regularity which is 68, 5% and other factors that influence the increase in passenger loyalty on the Semarang-Jakarta buses by 31.5% or 0.315. Keywords : security, safety, comfort, affordability, equality, regularity and passenger loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | 1819.04.212 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2023 06:07 |
| Last Modified: | 18 Jan 2023 06:07 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4922 |
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