SEPTIAN, AJI SURYA PERMANA (2022) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MENGUNAKAN BUS PO. SAFARI JURUSAN SOLO – JAKARTA. SKRIPSI.
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Abstract
Many factors influence the emergence of a consumer's desire for service, ticket prices, facilities and promotions for the Po bus. Safari, as well as there are advantages and disadvantages to each bus from some of the factors that have been mentioned. This study aims to determine whether the dependent variable Service (X1), Facilities (X2), Price (X3), and Promotion (X4) have an effect on Passenger Interest. The study uses a case study method where data is obtained through a questionnaire method. The sampling technique used in this study was a probability sampling technique with a simple random sampling technique for 95 respondents. The analytical technique used is Multiple Linear Regression. Based on the analysis, the regression equation is obtained as follows: Y 2.293 + 0.396X1 + 0.036X2 + 0.357X3 + 0.030X4 + The description of the results of the tests above proves that the existence of independent variables affects the dependent variable, this is assumed to be on the variables namely Service, Facilities , Price, and Promotion have an effect on Passenger Interest. In addition to the four independent variables, the role of the quality and capability of Human Resources (HR) is inseparable from the level of significance of the results of each independent variable, where the role of HR is as the main controller in the implementation and its implications when all these independent variables The results of the Multiple Linear Regression equation show that the constant value of 2.293 is the initial value of the Passenger Interest Dependent Variable (Y) if all variables such as X1, X2, X3, and X4 are worth 0. While the Service variable (X1) partially has a positive and significant effect on passenger interest. Positively evidenced by the results of multiple linear regression analysis and variable Facilities (X2) partially positive and significant effect on increasing shipping safety.. Keywords : Service, prices, Facilities, and Passenger
| Item Type: | Article |
|---|---|
| Additional Information: | 172014063 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2023 06:06 |
| Last Modified: | 18 Jan 2023 06:06 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4908 |
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