ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG PESAWAT CITILINK INDONESIA RUTE PENERBANGAN SEMARANG – JAKARTA (Studi pada Bandara Internasional Jenderal Ahmad Yani Semarang)

NIKEN, ADRIANA RADE ULLY (2022) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG PESAWAT CITILINK INDONESIA RUTE PENERBANGAN SEMARANG – JAKARTA (Studi pada Bandara Internasional Jenderal Ahmad Yani Semarang). SKRIPSI.

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Abstract

Passenger Decision is a problem solving process that includes the introduction of needs or desires, seeking information, evaluating several alternatives, user decisions, and behavior after using. Central Java Province has one of the international airports, namely General Ahmad Yani International Airport, Semarang. This study aims to determine the effect of Brand Image, Punctually, Service Quality, and Price Perception variables on Citilink Passenger Decisions at General Ahmad Yani International Airport Semarang. The population in this study were Citilink airline passengers and the sample used in this study was 100 respondents. The sampling technique used is non-propability sampling with incidental sampling type, then the data is analyzed using multiple linear analysis with the help of (software) Statistical Package For Social Science (SPSS) Version 25. The regression formulation in this research is as follows: Y = -2.139 + 0.355 X1 + 0.334 X2 + 0,250 X3 + 0,221 X4 + µ From these equations, it can be seen that the most dominant variable affecting the Passenger's Decision is the Brand Image variable with a regression coefficient of 0.355. The R2 (R Square) test obtained results of 0.620 or 62.0% which means that Passenger Decisions are influenced by Brand Image, Passenger Decisions, Service Quality, and Price Perception, which are 62.0% and other factors that influence Citilink passenger decisions at Jenderal International Airport. Ahmad Yani Semarang by 38%. Keywords: Passenger Decision, Brand Image, Punctuality, Service

Item Type: Article
Additional Information: 181904159
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 17 Jan 2023 08:21
Last Modified: 17 Jan 2023 08:21
URI: http://repository.unimar-amni.ac.id/id/eprint/4867

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