Eka, Fria Ramandha (2022) ANALISIS FAKTOR HARGA, KUALITAS LAYANAN, KENYAMANAN DAN KEAMANAN OJEK ONLINE MAXIM DI KOTA BATAM. SKRIPSI.
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Abstract
The development of communication technology is quite rapid, providing social changes to the community, many businesses have begun to emerge by utilizing the development of communication technology, one of which is the emergence of an online motorcycle taxi service provider, namely PT Maxim Indonesia which provides services for daily needs for consumers including travel, messaging. -delivery of food, and delivery of goods. The purpose of this study is to analyze the effect of price, service quality, convenience and security of access related to the implementation of the Maxim online transportation mode selection in Batam City. The type of data used in this study is primary data sourced from observations and interviews. The analysis technique in this study uses multiple linear regression analysis. The variables used are Maxim Online Transportation Mode Selection (Y), Price (X1), Service Quality (X3), Convenience (X4) and Security (X5). The analysis technique in this study uses multiple linear regression analysis. The regression formulation in this study is Y = -1.735 + 0.256 X1 + 0.247 X2 + 0.291 X3 + 0.335X4 + The results of multiple regression research indicate that there is a positive influence in price on the implementation of mode selection (tcount 2,398 > ttable 1.66088), service quality on mode selection (tcount 2.892 > ttable 1.66088), Convenience on mode selection (tcount 3,442 > ttable 1.66088 and Safety on mode selection (tcount 4.802 > ttable 1.66088). From the regression equation, it can be seen that the most dominant variable influencing mode selection is the price variable with a regression coefficient of 0.619 and the coefficient of determination is obtained (Adjusted R Square = 0.619) means 61.9% while the rest (100% -61.9% = 38.1%) is influenced by other variables outside the study or outside the regression equation model. Keywords : Price, Service Quality, Convenience, and Security
| Item Type: | Article |
|---|---|
| Additional Information: | 171804069 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 16 Jan 2023 05:55 |
| Last Modified: | 16 Jan 2023 05:55 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4771 |
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