STRATEGI PEMASARAN JASA EKSPOR IMPOR DI PT. RIZKY LUMINTU LOGISTIC

LULU, ANGGANI (2022) STRATEGI PEMASARAN JASA EKSPOR IMPOR DI PT. RIZKY LUMINTU LOGISTIC. KARYA TULIS.

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Abstract

The purpose of this paper is to find out and explain the marketing strategy in order to increase import-export services by PT. Rizky Lumintu Logistics. Ground Practice is carried out at PT. Rizky Lumintu Logistics Semarang Head Office. The writing of this report uses several methods including direct interviews with informants, direct observations of related parties, as well as written or electronic documentation methods to meet the completeness of the data. Land practice activities are carried out in the Marketing Division. Activities in the Marketing division collaborate with other companies. These include cooperation with goods owners who will carry out export and import activities, trucking rentals (trailer truck rentals), and container rentals. The implementation of this cooperation strategy is useful for increasing the company's value and maintaining the company's image. With many companies that cooperate with PT. Rizky Lumintu Logistics, made PT. Rizky Lumintu Logistics is known among companies that need export and import services. The conclusion of writing this report is PT. Rizky Lumintu Logistics in increasing company value and corporate image cooperates with companies that require export and import services, trucking rentals, and container rentals. Suggestions given by the author to PT. Rizky Lumintu Logistic Semarang is continuously increasing cooperation with various related companies such as companies that require export and import services, trucking rental (trailer truck rental), and container rental. Keywords: Marketing Strategy, Export, Import,

Item Type:	Article
Additional Information:	195710090
Subjects:	Ketatalaksanaan Pelayaran Niaga
Divisions:	Program Studi > D3-Ketatalaksanaan Pelayaran Niaga
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	05 Jan 2023 02:15
Last Modified:	05 Jan 2023 02:15
URI:	http://repository.unimar-amni.ac.id/id/eprint/4643

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