“ANALISIS FAKTOR PELAYANAN, FASILITAS DAN PERSEPSI HARGA TIKET YANG MEMPENGARUHI MINAT KONSUMEN DALAM MENGGUNAKAN BUS RAPID TRANSIT (BRT) SEMARANG”

VIRA, AZHARI LANA (2019) “ANALISIS FAKTOR PELAYANAN, FASILITAS DAN PERSEPSI HARGA TIKET YANG MEMPENGARUHI MINAT KONSUMEN DALAM MENGGUNAKAN BUS RAPID TRANSIT (BRT) SEMARANG”. SKRIPSI.

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Abstract

The success of a company which is engaged in is if the services offered can be accepted by consumers and can make the consumers satisfied to use (in this study company in the field of land transport services). Service or service can be said to be successful if it can increase the volume or the number of passengers. There are many factors that affect the interests of consumers, such as: services, facilities, perceptions of prices, comfort, all of which will determine the further development of the company. This research will analyze three variables, namely research services, facilities and perception of prices as independent variables that affect the dependent variable that consumer interest. The formulation of the problem, research objectives and hypothesis in this study is to analyze the positive and significant influence, both individually and simultaneously between the independent variables, services, facilities and perception ticket to the dependent variable is the interest of consumers. In this study, the object is taken BRT passengers Semarang. Sources of data include primary and secondary data. Samples in this study were 100 respondents who were passengers BRT Semarang. The data collection using questionnaires. Data analysis technique is linear regression. The results of multiple linear regression equation shows that there is a positive influence partially between service to the consumer interest (2,493 thitung> ttable 1.9849), the facility to the consumer interest (3,990 thitung> ttable 1.9849), the perception of the price of the ticket (4.542 thitung> ttabel 1.9849). The influence of these three variables penelian correlation value Adjusted R2 (0.546). Simultaneously variable service, facilities, and perceptual influence prices for 54.6% of the interests of consumers and 45.4% are influenced by the variables that were not detected in this study. Keywords: Services, Facilities, Perception, Consumer Interests

Item Type:	Article
Additional Information:	1301.12.108
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	20 Jan 2020 02:08
Last Modified:	20 Jan 2020 02:08
URI:	http://repository.stimart-amni.ac.id/id/eprint/461

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