PENGARUH KUALITAS LAYANAN, HARGA TIKET, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PO. COYO SEMARANG

HARDIANTO, HARDIANTO (2019) PENGARUH KUALITAS LAYANAN, HARGA TIKET, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PO. COYO SEMARANG. SKRIPSI.

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Abstract

PO Coyo Semarang as an otobus company has the principle of providing excellent service to the public better. To be able to provide excellent service then PO Coyo trying to provide maximum satisfaction to customers. So this study analyzed "Influence of Service Quality, Ticket Price and Facilities to Customer Satisfaction PO Coyo Semarang". The purpose of this study is to analyze the effect of service quality, ticket prices, and facilities on PO customer satisfaction. Coyo Semarang. The sample in this study amounted to 109 respondents. Data collection techniques used 3 methods, namely questionnaires, interviews, and observation. Data analysis includes validity test, reliability test, classical assumption test, and multiple regression test. Data analysis method used in this research is descriptive and quantitative analysis. Based on the analysis of research results can be concluded that there is a positive influence on each independent variable to customer satisfaction PO Coyo Semarang. P-value of service quality variable of 0,000; P-value of the ticket price variable by 0,003; P-value of facility variable is 0.000. Referring to these results it can be concluded that the quality of services, ticket prices and facilities have been statistically significant effect on customer satisfaction. Keywords: service quality, ticket price, facility, customer satisfaction

Item Type:	Article
Additional Information:	151814041
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	20 Jan 2020 02:04
Last Modified:	20 Jan 2020 02:04
URI:	http://repository.stimart-amni.ac.id/id/eprint/415

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