TRISNA, RISKY JUNEYDI (2021) PENGARUH KEAMANAN, KESELAMATAN DAN TARIF TERHADAP KEPUASAN KONSUMEN PENGGUNA TRANSPORTASI BUS RAPID TRANSIT ( BRT) DI KOTA SEMARANG. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
BAB 1 2.pdf Download (482kB) |
Abstract
The development of technology today makes people fast in meeting socio- economic needs so that they change quickly. Changes experienced by society are population growth, urbanization and regional development. The need for transportation arises because of human socio-economic activities such as demands for meeting the needs of goods (clothing, food, shelter) and also other non-physical needs. Therefore, transportation is very much needed for humans to support and facilitate in meeting social and economic needs. One solution that is popular and often used in big cities to reduce congestion is to use Bus Rapid Transit. The purpose of this study is to determine the effect of security on consumer satisfaction, safety, and tariffs on consumer satisfaction of Bus Rapid Transit in Semarang City. The technique used is probability sampling type random sampling using incidental sampling as many as 100 samples. Questionnaire data processing was assisted by statistical software SPSS version 16. The analytical method used was multiple linear regression analysis. Based on the results of statistical testing using multiple linear regression, the following regression model was obtained Y=1 + 0.265 X2 6.925 + 0.390 X+ 0.163 X3 + From the results of the analysis using thestatistical application, it was SPSS V.16 found that the independent variable that had a positive and significant effect on consumer satisfaction of Rapid Transit Bus (BRT) users in Semarang City was the factor of Security (X1), the t-count value was 4.409 with a significance level of 0.000. . and the safety variable (X2) with a t-count value of 3.049 with a significance level of 0.003. From the results of the t test, it can also be seen that the most influential factor on consumer satisfaction of Bus Rapid Transit (BRT) users is the safety factor. And the value of coefficient of determination (R2)of 0.704 logistic regression so that it can be said that the contribution of independent variables to affect the dependent variable is equal to 70.4% and 29.6% influenced by variables outside the research. Keywords: Security, Safety, Tariff, Customer Satisfaction BRT Semarang
| Item Type: | Article |
|---|---|
| Additional Information: | 171804214 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 06 Dec 2021 03:25 |
| Last Modified: | 06 Dec 2021 03:25 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3990 |
Actions (login required)
 |
View Item |