EKO DANA, PRISTIYANTO (2019) ANALISIS KEPUTUSAN PENUMPANG DALAM MEMILIH KM. BUKIT SIGUNTANG TRAYEK MAUMERE – MAKASSAR ( Studi pada PT. Pelni Cabang Maumere ). SKRIPSI.
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Abstract
In this research we analyzed three research variables of Reference Group, Price, and Service as Independent variable affecting Dependent variable that is Passenger Decision. The formulation of the problem, the purpose of the study and the hypothesis in this study is to analyze the positive and significant influence individually between independent variables, namely: Reference Group, Price, and Service to the dependent variable namely Passenger Decision. In this study the object taken is the economy class passengers on KM Bukit Siguntang Maumere - Makassar route. Data sources include primary and secondary data. The sample in this study is 100 respondents who are economy class passengers on KM. Siguntang Hill stretch Maumere - Makassar. Data analysis technique is doubled linear regression technique. Based on the results of research and analysis of data generated regression equation : Y = 2,492 + 0.169 X1 + 0.602 X2 + 0.225 X3 + µ The result of multiple linear regression equation shows that there is a positive and significant influence partially between Reference Group on Passenger Decision (t value equal to 2.073> value of t table equal to 1,9850). The result of multiple linear regression equation shows that there is positive and significant influence between price to passenger decision (t value = 8,687> t table = 1,9850). The result of multiple linear regression equation shows that there is positive and significant influence between Service to Passenger Decision (t value = 2,713> t table = 1, 9850), Coefficient of determination to get value Adjusted R square of 0.541 thus 54.1% Passenger Decision explained by 3 variables, while the remaining 45.9% is the influence of other variables not included in this study. Keywords: Reference Group, Price, Service, Passenger Decision.
| Item Type: | Article |
|---|---|
| Additional Information: | 1201.11.028 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 20 Jan 2020 02:03 |
| Last Modified: | 20 Jan 2020 02:03 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/398 |
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