Ilham, Surya Nugraha (2021) ANALISIS PELAYANAN, FASILITAS DAN KEAMANAN TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN KERETA API (Studi Kasus Pada Kereta api Maharani jurusan Semarang-Surabaya). SKRIPSI.
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Abstract
In this globalitation and with fast growing era, it is so influence will faster growing the fast, secure and comfortable Increasingly the solid of population and privacy vehicle the often make congestion, well one of conclusion of mass transportation pointed to the train have time faster, secure and comfortable. This research have the goal for analyst about service and secure to customer decision to transportation train of Maharani with route Semarang- Surabaya. The population in this research is customer train of Maharani with route Semarang-Surabaya, data collection with spread of quisioner, taken this sample use teqnique non probably sampling, and use the kind of metod accidental sampling. The analyst for this research covering uji validitas,uji asumsi klasik,analisis regresi linear berganda and pengujian hipotesis covering uji t and determination of coefitien (R2). Result of analyst regresi berganda wich has been done obtained result is, Y = 1,466 + 0,221 X1 + 0,295 X2 + 0,296 X3 the mean is all independent of variable of service, facilities,price and secure have influence positif to dependent of variable is customer decision the have most influence is secure (0,296), variable of facilities (0,296), variable of service (0,221) . And coefisien of determination ( adjusted R2) wich is obtained 0,725. This matter the mean 68,8% customer interest influence by variable of service, facilities, price and secure. While the rest is 31,2% influence by other the variable can’t explained in this research. Keyword : Customer decision, Service, Facilities and Security
| Item Type: | Article |
|---|---|
| Additional Information: | 150114069 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Nov 2021 02:49 |
| Last Modified: | 05 Nov 2021 02:49 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3927 |
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