RIZKI, MEILASARI (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI KERETA API ARGO SINDORO (Studi Kasus di PT. KAI DAOP IV SEMARANG). SKRIPSI.
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Abstract
PT. Kereta Api Indonesia (PERSERO) is a Badan Usaha Milik Negara (BUMN) which is engaged in blood transportation services under the auspices of the Ministry of Transportation. Kereta Api is a company that produces transportation services that want to always be successful in the eyes of the community. Safety is a top priority with improving services to the community. The purpose of this study was to analyze the effect of the independent variables, namely service quality, facilities, promotions, and trust on the dependent variable, namely consumer interest. The population in this study were passengers of the Argo Sindoro DAOP IV Semarang train with 100 respondents. The technique used is non-probability sampling with the type of sample, which is a technique of making a sample by chance, that is, anyone who meets the researcher will be the sample. The data analysis technique is multiple linear regression analysis technique. Results Based on research and multiple analysis the resulting equation: Y = -1.367 + 0.203X1+0.281X2+0.331X3+0.295X4+µ The results of the multiple linear regression equation show that there is a partially positive effect between service quality on consumer interest (tcount 3,294 > ttable 1,98525), facilities on consumer interest (tcount 3,961 > ttable 1,98525), promotion on consumer interest (tcount 4,825 > ttable 1.98525), and trust in consumer interest (tcount 4.841 > ttable 1.98525). As for the value of Adjusted R2 = 0.726. This means that 72.6% of the variable variation is influenced (Y), namely consumer interest can be explained or caused by independent variables, namely quality (X1), facilities (X2), promotion (X3), and trust (X4). While the remaining 100% - 72.6% = 27.4%, explained by reasons other than the variables studied. Keywords : Consumer Interest, Service Quality, Facilities, Promotion, Trust.
| Item Type: | Article |
|---|---|
| Additional Information: | 172014061 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Nov 2021 01:48 |
| Last Modified: | 02 Nov 2021 01:48 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3908 |
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