“Pengaruh Service Quality, Experiential Marketing, Brand Awareness, dan Customer Value Terhadap Keputusan Shipper di PT. Jasco Logistics Semarang”

TAUFIK, ABDURROHMAN (2019) “Pengaruh Service Quality, Experiential Marketing, Brand Awareness, dan Customer Value Terhadap Keputusan Shipper di PT. Jasco Logistics Semarang”. SKRIPSI.

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Abstract

Shipper decisions are influenced by several factors such as Service Quality, Customer Quality, Experiential Marketing, Brand Awareness. Of the four variables have an important role in maintaining shipper decisions. The sample in this study are 100 respondents who are shipper in PT. Jasco Logistics Semarang. The technique used is non-probability sampling technique by using Incidental Sampling. The result of multiple linear regression equation shows that there is positive and significant influence between independent variable to dependent variable. Service Quality to the decision of shipper (t count 3.372> t arithmetic table 1.98525) Experiential Marketing on shipper decision (t count 2,992> t table 1.98525) Brand awareness of shipper decision (t count 3.010> t table 1.98525) Customer Value against shipper decision T arithmetic 2.805> t table 1.98525). While the Decision Shipper (F count 28,752> F table 2.46). Thus the results showed the variables Service Quality, Experiential Marketing, Brand Awareness and Customer Value positively affect the shipper decision. Keywords: Quality of Service, Experiential Marketing, Brand Awareness, Customer Value and Sender's decision

Item Type:	Article
Additional Information:	1401.13.110
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	13 Jan 2020 07:04
Last Modified:	13 Jan 2020 07:04
URI:	http://repository.stimart-amni.ac.id/id/eprint/387

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