RIVALDI, TINAMBUNAN (2019) ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PENUMPANG PADA KM EGON JURUSAN SEMARANG - KUMAI. SKRIPSI.
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Abstract
Passenger Loyalty is influenced by several factors such as Facilities, Safety of Sailing, and Quality of Service. Of the three, have an important role in improving passenger loyalty with satisfactory results. The purpose of this research is to know whether there is influence of facility factor, Safety of Sailing, and Service Quality to Passenger Loyalty either partially and simultaneously. In this research, the research population is customer service or passenger KM Egon owned by PT. Pelayaran Nasional Indonesia (Persero) with sampling system with 100 respondents (sample). Variables in this research consist of: Independent Variable Facilities (X.1), Safety of Sail (X.2), and Quality of Service (X.3) as well as bound variables are Passenger Loyalty (Y). Data collection method used is by way of questionnaire method. Results of analysis with statistical tools SPSS v.23 program obtained multiple linear regression equation Y = 1.649 + 0.260.X1 + 0.363.X2 + 0.294.X3 + μ. The results of multiple linear equations show that there is a positive and significant influence between the facilities on passenger loyalty (t count 2.967> t table of 1.98498), safety of passenger loyalty (t count 3.977> t table of 1.98498), quality of service terhdap Passenger loyalty (t count 3,838> t table equal to 1,98498), individually and simultaneously facility factor, safety of shipping and quality of service together have influence equal to F count equal to 36,048> F table equal to 2,70. The influence of the three research variables is very strong with the value of coefficient (Adjusted R Square) obtained by 51.5% to passenger loyalty and 48.5% influenced by undetectable variables in this study. Keywords: Facilities, Safety of Sailing, Quality of Service, Passenger Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 1401.13.093 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 13 Jan 2020 07:04 |
| Last Modified: | 13 Jan 2020 07:04 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/379 |
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