ANALISIS PENGARUH FAKTOR PERSEPSI KEMUDAHAN, PUBLIKASI, DAN KENYAMANAN AKSES TERHADAP MINAT BELI TIKET MENGGUNAKAN APLIKASI MOBILE KAI ACCESS (studi kasus pada pengguna aplikasi KAI Access di Tulungagung)

DICKY, CAHYO HERLANSYAH (2021) ANALISIS PENGARUH FAKTOR PERSEPSI KEMUDAHAN, PUBLIKASI, DAN KENYAMANAN AKSES TERHADAP MINAT BELI TIKET MENGGUNAKAN APLIKASI MOBILE KAI ACCESS (studi kasus pada pengguna aplikasi KAI Access di Tulungagung). SKRIPSI.

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Abstract

The high use of the internet in Indonesia is a trigger for companies to follow the wishes of the community, namely by appearing various types of mobile applications, with the emergence of various types of existing mobile applications, one of which is mobile ticketing. One of the transportation service providers that has started to take advantage of this e-ticketing service is PT. Kereta Api Indonesia (Persero), which provides rail transportation services. The development of online ticket purchases aims to create consumer buying interest. The purpose of this study was to determine the effect of the variables of Perception of Ease, Publication, Access Convenience, and Purchase Interest. The method used in this research is quantitative. The sampling technique used is the incidental sampling technique with the respondents studied in this study totaling 100 people who have purchased tickets using the KAI Access application in Tulungagung. Collecting data using a questionnaire technique, where the questionnaire uses a Likert scale with 5 answer choices from 1 to 5. The results of this study, evidenced by multiple linear regression analysis used to analyze the effect of the independent variables, namely: Perception of Ease, Publication, and Convenience of Access to the dependent variable, namely Buying Interest with the results: Y = -1.680 + 0.394 X1 + 0.194 X2 + 0.519 X3 + µ . and based on the coefficient of determination, it can be concluded that the variables of Perception of Ease, Publication, and Convenience of Access together have a strong influence on Purchase Interest of 64.4% Keywords: Perception of Ease, Publication, Access Convenience, and Buying Interest

Item Type: Article
Additional Information: 192214019
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 21 Oct 2021 04:16
Last Modified: 21 Oct 2021 04:16
URI: http://repository.unimar-amni.ac.id/id/eprint/3773

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