SUFRIYANO, SUFRIYANO (2019) ANALISIS PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT PELANGGAN MENGGUNAKAN JASA LOGISTIK PADA PT. MONANG SIANIPAR ABADI KARGO SEMARANG. SKRIPSI.
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Abstract
The current logistics industry continues to increase resulting in competition among fellow logistics service providers increasingly stringent and competitive, each company seeks to be able to attract as many customers as well as maintain it so that the company can develop the business and can continue to compete in the intermediary between fellow logistics service providers. To be able to attract the interest of corporate management customers need to look at consumer behavior in the show when looking for, buy, use, and evaluate a product / service they expect can satisfy the needs, to be adjusted with marketing strategies that will be applied. The study aims to know and analyze how much influence promotion, price and quality of service to customer interest in PT. Monang Sianipar Abadi Cargo Semarang. The number of samples in this study are as many as 100 respondents who are customers of logistic service users at PT. Monang Sianipar Abadi Cargo Semarang. Based on multiple linear regression analysis obtained results Y = 0.538 + 0.255 X1, + 0.335 X2 + 0.278 X3 + μ. The result of partial test of promotion, price, and service quality have positive and significant effect to customer interest. In tt prove with the result of comparison of t value arithmetic with t table and with comparison level significant 5% (0,05) where promotion variable t count (2,781)> t table (1,98498) with significant level 0,007 <0,05, t count (3,328)> t table (1,98498) with significant level 0,001 <0,05, variable of service quality t count (2,813)> t table (1,98498) with significant level 0,006 <0,05. Test R2, service quality gives a significant influence on customer satisfaction of 58.2%, while the remaining 41.8% is explained by other causes outside the variable model that is not examined. Keywords: Promotion, Price, Quality of Service, Customer Interest
| Item Type: | Article |
|---|---|
| Additional Information: | 1619.14.039 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 06 Jan 2020 03:34 |
| Last Modified: | 06 Jan 2020 03:34 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/367 |
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