OCTAVIA, DWI LESTARI (2021) ANALISIS PERSEPSI HARGA, KEPERCAYAAN DAN PROMOSI YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN TIKET KA KAMANDAKA. SKRIPSI.
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Abstract
Transportation is an activity to move or transport goods and people from one place to another. One of the means of land transportation used by the community is the train. PT. Kereta Api Indonesia (Persero) is one of the companies engaged in land transportation services. One of the train lines that are operated at Semarang Tawang Station is the Kamandaka train. Kamandaka train is a train that transports passengers to Semarang-Purwokerto. This study aims to determine the perception of price, trust and promotion partially and simultaneously on the decision to purchase tickets for the Kamandaka train in Semarang. The population in this study were users of the Kamandaka train service with a sample of 100 respondents. The sampling technique used is non-probability sampling with the type of sampling that is purposive sampling. The analytical method used is descriptive analysis. Data were analyzed using multiple linear regression analysis with the help of (Software) Statistical Package For Social Science (SSPS) version 22. The results of this study indicate that the variables of Price Perception, Trust, and Promotion. partially and simultaneously effect on purchasing decisions. The results of multiple linear regression analysis obtained the equation Y = 0.447 +0.206X1+0,320X2+0,311X3+ . Multiple linear regression equation shows that there is a positive and significant effect between price perception on purchasing decisions (tcount 2,249 > ttable 1,98498), trust in purchasing decisions (tcount 2,488 > ttable 1,98498), promotions on purchasing decisions (tcount 3,305 > ttable1 .98498), individually. And together (perceived price, trust, and promotion) have a positive and significant effect on (purchase decisions). From the regression equation, it can be seen that the most dominant variable influencing purchasing decisions is the trust variable with a regression coefficient of 0.320. With the R2 (R Square) test, the result is 0.553 or 55%, which means that purchasing decisions are influenced by price perception, trust and promotion variables, which are 55% and other factors that influence purchasing decisions are 45%. Keywords: Kamandaka Train, Price Perception, Trust, Promotion and Purchase Decision.
| Item Type: | Article |
|---|---|
| Additional Information: | 171804182 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Sep 2021 06:00 |
| Last Modified: | 02 Sep 2021 06:00 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3644 |
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