RIAN, BARUNA PERMANA PUTRA (2021) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN DALAM MENGGUNAKAN JASA BUS PO.BEJEU (STUDI PADA BUS PO.BEJEU JURUSAN JEPARA-JAKARTA). SKRIPSI.
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Abstract
Customer loyalty is very important, because of the factors that affect the operation of a bus company in the midst of the establishment of many other bus companies. There are many factors that influence customer loyalty, such as: Brand Image, Ease of Access to Information, Service Quality and Price Perception, all of which are very important in determining customer loyalty standards. In this study, four variables will be analyzed, namely Brand Image, Ease of Access to Information, Service Quality and Price Perception as independent variables that will affect the dependent variable, namely Customer Loyalty. This study takes the object of PO. Bejeu Jepara. The sample in this study was 100 with multiple linear regression analysis techniques, namely: Y= 4.263 + 0.224.X1 + 0.399.X2 +0.111.X3 + 0.207.X4 + µ Based on the calculation of SPSS (Statistical Package for Social Science) version 25.0, a linear regression equation is obtained: where the brand image (X1) variable in the partial test is calculated: the t count is 2.380 > t table is 1.98498., which means that there is a significant effect. positive and significant between brand image (X1) on customer loyalty (Y). The t count between the variables of ease of access to information (X2) and customer loyalty (Y) is 2,430 > t table is 1,98498. this shows that there is a positive and partially significant influence between the two variables. The service quality variable (X3) with a t-count value of 0.690 < t-table with a value of 1.98498. which partially does not have a positive and significant effect on customer loyalty (Y). Price perception variable (X4) with a t-count value of 2.401 > t-table with a value of 1.98498. which partially shows a positive and significant effect on customer loyalty (Y). Keywords: Brand Image, Ease of Access to Information, Service Quality, Price Perception, Customer Loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | 171804190 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 16 Aug 2021 04:26 |
| Last Modified: | 16 Aug 2021 04:26 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3561 |
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