MUHAMMAD, ALFIAN NOVARINO (2021) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI DISKON, PELAYANAN DAN INOVASI TRANSPORTASI TERHADAP KETERTARIKAN DALAM PENGGUNAAN OJEK ONLINE DITENGAH PANDEMI COVID-19 (Studi Kasus Pelabuhan Tanjung Emas Semarang). SKRIPSI.
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Abstract
This research is motivated by the number of enthusiasts of online Go-jek passengers in Semarang, Tanjung Emas Semarang, which every year has increased. The increasing number of passengers can also increase the number of passengers quite high. Many factors can attract passengers, including the behavior of polite drivers, good service and very easy access. This study aims to determine whether discounts, services and transportation innovations can affect passenger interest in the port of Tnjung Emas Semarang. The sample in this study amounted to 100 respondents using probability sampling technique with the type of sampling, namely Proportionate Stratified Random Sampling. Data analysis used in this research is descriptive analysis and quantitative analysis, data analysis using multiple linear regression analysis with the help (software) Statistics Package For Social Science (SPSS) version 24. The results of the research by partially testing the t-test hypothesis show that discounts, services and transportation innovations have a positive and significant effect on passenger interest. Based on the research results it can be seen that the research model of the multiple linear regression equation is Y = -1.706 + 0.202 X1 + 0.321 X2 + 0.313 X3 + μ. The results of the multiple linear regression equation show that there is a partially positive effect between discounts on passenger interest (t count = 2.881> t table 1.98498), service to passenger interest (t count = 3.206> t table = 1.98498), application of transportation innovation to passenger interest (t count = 3.709> table = 1.98498). Keywords: Discounts, services and transportation innovation and passenger interest.
| Item Type: | Article |
|---|---|
| Additional Information: | 1617.04.094 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 10 Jun 2021 01:59 |
| Last Modified: | 10 Jun 2021 01:59 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3466 |
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