RIZKA, SETYANINGRUM KUSUMA WARDANI (2019) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MEMILIH BUS EXCECUTIVE JURUSAN SURABAYA-SEMARANG (Studi kasus PO. Sugeng Rahayu Surabaya). SKRIPSI.
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Abstract
This research is based on the decreasing number of passengers using bus service Sugeng Rahayu is one of service companies engaged in ground transportation with AKAP bus category that serves several inter-city routes between provinces. This study aims to determine the effect of customer confidence, perception of quality and price perceptions of passenger interest in choosing a bus Excecutive Sugeng Rahayu Surabaya-Semarang Department. The population in this research is passenger bus of Excecutive Sugeng Rahayu Surabaya-Semarang destination with total sample 100 passengers with sampling technique used is accidental sampling. The type of research is descriptive quantitative by using primary data source that is questionnaire. Data analysis techniques used are validity and reliability test, classical assumption test, multiple linear regression analysis and goodness of fit a model that includes statistical test t, F statistical test and coefficient of determination (R2). From the analysis obtained multiple linear regression analysis with equation: Y = 1.674 + 0.217X1 + 0.308X2 + 0.394X3 + Where the variables of passenger interest (Y), customer trust (X1), quality perceptions (X2) and price perceptions (X3) tested using t test show that the three independent variables partially have a significant influence on passenger interest as a dependent variable. Then through the F test shows that the variable of customer trust, perception of quality and price perception simultaneously have a significant effect on passenger interest. The Adjusted R Square number of 0.546 indicates that 54.6 percent of passenger interest variables can be explained through the three independent variables in the regression equation. While the remaining 45.4 percent is explained by other variables outside the three variables used in this study. Keywords: passenger interest, customer trust, perception of quality, perception of price
| Item Type: | Article |
|---|---|
| Additional Information: | NIM. 1720.14.060 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 28 Nov 2019 06:47 |
| Last Modified: | 28 Nov 2019 06:47 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/343 |
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