RIZKY, RAMADHAN (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG MEMILIH SARANA TRANSPORTASI UMUM SHUTTLE BUS SUMBER ALAM SEBAGAI PILIHAN DENGAN TRAYEK SEMARANG-MAGELANG. SKRIPSI.
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Abstract
Along with the demands of service users and the public's desire for safe, comfortable, fast and timely transportation, which is supported by technological developments, it is necessary to have public transport service innovations that meet these expectations at a reasonable price. One of the innovations that have emerged in the transportation sector is the provision of shuttle bus services. Shuttle bus is a type of public transportation designed to serve passengers back and forth from one point to another in a fast and timely manner. Shuttle buses have a fairly high travel frequency with an operational system such as bus transportation. It affects the dependent variable, namely pedestrian accidents. The formulation of the problem, the research objective and the hypothesis in this study were to analyze the influence of the independent variables, namely pedestrian behavior, vehicle speed and pedestrian facilities on the dependent variable, namely pedestrian accidents. In this study, the object taken is the user of the Slamet Riyadi road in Solo City. Data sources include primary and secondary data. The sample in this study were 100 respondents who were pedestrians on the Slamer Riyadi road, Solo City. The data analysis technique is multiple linear regression techniques. Y = -1,824 + 0,290X1 + 0,257X2 +0,251 X3 + 0,339X4 + µ The The result of multiple regression research shows that there is a partially positive effect of customer value on passenger interest (tcount 3,416> ttable 1,98498), brand image on passenger interest (tcount 2,384> ttable 1,98498). perceived quality of passenger interest (tcount 2.938> ttable 1.98498). And price perception towards passenger interest (tcount 4,835> ttable 1,98498). From the regression equation, it can be seen that the most dominant variable that affects passenger interest is price perception with a regression coefficient of 0.399 and the value of the coefficient of determination (Adjusted R Square = 0.617) means 61.7% while the rest (100% -61.7% = 38.3%) influenced by other variables outside the research or outside the regression equation model. Keywords: Customer Value, Brand Image, Perception of Quality, Perception of Price and Passenger Interest.
| Item Type: | Article |
|---|---|
| Additional Information: | 161704136 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 29 Apr 2021 04:35 |
| Last Modified: | 29 Apr 2021 04:35 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3409 |
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