ALFIRIO, SIRHAN NAZMI (2021) ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI RESIKO DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI TIKET ONLINE (Studi Pada Konsumen Pengguna Aplikasi KAI Access). SKRIPSI.
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Abstract
This study aims to see whether the dependent variable Ease of Perception (X1), Perception of Risk (X2), Consumer Trust (X3) has an effect on Purchase Interest and the independent variables (Perception of Ease, Perception of Risk and Consumer Trust) simultaneously affect the Intention of Buying Tickets. consumers use the KAI Access application.This study uses a case study method where data is obtained through a questionnaire method. The sampling technique used in this research is nonprobability sampling technique with incidental sampling technique to 100 respondents. The results showed that the Ease of Perception Variable (X1) partially had no effect on the interest in buying tickets, the Risk Perception Variable (X2) partially had no effect on the intention to buy tickets, the Consumer Confidence Variable (X3) partially had a positive and significant effect on the interest in buying tickets, Simultaneously, the independent variables (perception, risk perception and consumer confidence) have a positive and significant effect on ticket buying interest. Keywords: Purchase Interest, Perceived Ease, Perceived Risk, Consumer Trust.
| Item Type: | Article |
|---|---|
| Additional Information: | 182114005 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Apr 2021 04:27 |
| Last Modified: | 05 Apr 2021 04:27 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3321 |
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