SATRIA, BAGUS WINARNO (2020) FAKTOR-FAKTOR YANG MEMPENGARUHI TERHADAP KEPUTUSAN PENGGUNA JASA DALAM TRANSPORTASI BUS EKSEKUTIF (Studi Kasus Pada PO Rosalia Indah Transport Semarang-Jakarta). SKRIPSI.
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Abstract
Transportation is one important aspect of human life because transportation contributes greatly to life in relation to everyday human activities. In this modern era, the activities carried out by the community are more numerous and of increasingly diverse types. To support these various activities, transportation plays a role in supporting the needs of moving from one place to another. With transportation, people can easily access various areas, both in short and long distances, which generally cannot be reached on foot. This study aims to determine the factors that influence the decision of service users in executive bus transportation (a case study on the PO Rosalia Indah Transport route Semarang-Jakarta). The population in this study were users of PO Rosalia Indah Transport with a sample of 100 respondents. The sampling technique used was non-probability sampling with the type of sampling, namely purposive sampling. The analysis method used is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (Software) Statistic Package for Social Science (SPSS). The results of this study indicate that the variables of timeliness, perceived quality, promotion partially influence the decisions of service users. The results of multiple regression analysis obtained simultaneously Y = 1.497 + 0.230 X1 + 0.260 X2 + 0.334 X3 + µ. And obtained the value of the coefficient of determination (Adjusted R Square = 0.553) means that it is 55.3%. The coefficient of determination is 55.3%, while the rest (100% -55.3% = 44.7%) is influenced by other variables outside the research or capital regression equation. Keywords : timeliness, perceived quality, promotion and service user decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 161704142 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Mar 2021 04:02 |
| Last Modified: | 04 Mar 2021 04:02 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3223 |
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