ANALISIS PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN PERSEPSI KENYAMANAN TERHADAP LOYALITAS PENGGUNA KM.KELUD JURUSAN TANJUNG BALAI KARIMUN - BELAWAN (Studi Kasus PT. Pelayaran Nasional Indonesia)

LEONARDO, FIDERIK SIHOMBING (2020) ANALISIS PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN PERSEPSI KENYAMANAN TERHADAP LOYALITAS PENGGUNA KM.KELUD JURUSAN TANJUNG BALAI KARIMUN - BELAWAN (Studi Kasus PT. Pelayaran Nasional Indonesia). SKRIPSI.

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Abstract

User loyalty is an important factor in the survival of a company. The problem faced by the company today is related to the decrease in the number of user loyalty every year that happens to the company. If this is allowed to continue it is not impossible that this will endanger the continuation of the company's business continuity. There are many factors that influence customer loyalty influenced by trust, price perception, and perceived comfort. In this study the object was taken by KM Transport service users. KELUD, Tanjung Balai Karimun - Belawan. Data sources include primary and secondary data. The sample in this study was 100 respondents the sampling technique used was an insedental sample, Based on the results of the analysis with the SPSS ver 22.0 tool, the following multiple regression equation research was obtained: Y = 0.462 + 0.232 X1 + 0.407 X2 + 0.291 X3 + µ The results of multiple linear regression equations indicate that there is a positive and significant partial effect between (t count = 2.384> t table = 1.9886) trust, (t count = 3.319> t table = 1.9886) price perception, (t count = 2.782> t table = 1.9886) perception of comfort towards user loyalty. Whereas together (simultaneous) positive and significant effect (F count = 48.690> F table 3.11) the influence of the three research variables is very strong with the coefficient of determination (Adjusted R Square) obtained at 62.7% of user loyalty and 37.3% were influenced by variables that were not detected in this study. Keywords: Trust, Price Perception, Perceived Comfort, User Loyalty.

Item Type: Article
Additional Information: 1617.04.091
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 19 Jan 2021 04:28
Last Modified: 19 Jan 2021 04:28
URI: http://repository.unimar-amni.ac.id/id/eprint/3160

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