FITRIANA, NUNING SETYARINI (2020) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN MODA TRANSPORTASI KERETA API (Studi Kasus Pada Penumpang Kereta Api Blora Jaya di Daop IV Semarang). SKRIPSI.
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Abstract
The purpose of research want to know the effect of punctuality, price perception and service quality on passenger decisions of KA Blora Jaya in DAOP IV Semarang. The population in this study are the customers service of Blora Jaya’s at Semarang times. Sampling in this study using non-probaility sampling technique, and the type of accidental sampling method. The analysis used ini this study include test validity, test reliability, classical assumption test, multiple linear regression analysis, and hypothesis testing including t test, and the coefficient of determination (R2). Result of multiple regression analysis is: Y = -0,859+ 0,296 X1 + 0,244 X2 + 0, 307 X3 + μ It means that all independent variables of punctuality, price perception and service quality have a positive influence on the dependent variable, purchasing decisions. The independent variable is the most influential of the dependent variable is the variable a Quality of service (0,307), followed by a punctuality (0,296). and the last is the variable Perception of price (0,244). And the coefficient of determination (adjusted R2) is (0,699).This means that 58,8% purcahsing decisions is affected by a quality service and service quality. While the remaining 41,% is influenced by other variables that are not addressed ini this study. Keywords : punctuality, quality of service, perception of price, Quality Service
| Item Type: | Article |
|---|---|
| Additional Information: | 1617.04.071 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 19 Jan 2021 04:28 |
| Last Modified: | 19 Jan 2021 04:28 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3154 |
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