AURELIA, WAHYU PERTIWI (2020) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TRAVELOKA DALAM PEMBELIAN TIKET PESAWAT (Studi Kasus Pada Konsumen Traveloka di Kota Semarang). SKRIPSI.
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Abstract
The development of information technology has now entered the digital era where all forms of information can be accessed quickly and easily through technological devices. One of the hopes that can be felt is related to airline ticket reservations. This study aims to see the effect of Customer Influence, Consumer Trust, and Decision on purchasing airplane tickets in Semarang. The population in this study was taken from users of Traveloka services in Semarang and the sample used in this study was 100 respondents. The sampling technique used was the quota sampling technique. The analytical method used in this research is descriptive analysis and quantitative analysis, then the data is analyzed using multiple linear regression with the help of (software) Statistic Package for Social Science (SPSS). The results of the hypothesis test show that the variables of Customer Experience, Consumer Trust, and Ticket Prices have partially and simultaneously influence the Traveloka Ticket Purchase Decision in purchasing airplane tickets in Semarang. The results of multiple linear regression analysis obtained Y = -1.192 + 0.478X1 + 0.255X2 + 0.369X3 + µ. From this equation, it is known that the variable that most influences the Purchasing Decision is the Customer Experience variable with a regression coefficient of 0.478. The R2 (R square) test results in 0.593 or 59.3%, which means that the decision to purchase tickets in purchasing airplane tickets in Semarang is influenced by the variables of Customer Experience, Consumer Trust, and Ticket Prices by 59.3% and other factors that influence the decision. Traveloka purchases in purchasing airplane tickets in Semarang amounted to 40.7%. Keywords: Customer Experience, Consumer Trust, and Ticket Prices.
| Item Type: | Article |
|---|---|
| Additional Information: | 161704026 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2021 04:16 |
| Last Modified: | 18 Jan 2021 04:16 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3143 |
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