M., BAGUS SANTOSO (2018) ANALISIS PELAYANAN, FASILITAS, HARGA TIKET, DAN KEAMANAN YANG MEMPENGARUHI MINAT KONSUMEN DALAM MENGGUNAKAN KERETA API (Studi Kasus pada Kereta Api Maharani Jurusan Semarang - Surabaya). SKRIPSI.
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Abstract
In this globalitation and with fast growing era, it is so influence will faster growing the fast, secure and comfortable Increasingly the solid of population and privacy vehicle the often make congestion, well one of conclusion of mass transportation pointed to the train have time faster, secure and comfortable. This research have the goal for analyst about service, price and secure to customer interest to transportation train of Maharani with route Semarang-Surabaya. The population in this research is customer train of Maharani with route Semarang-Surabaya, data collection with spread of quisioner, taken this sample use teqnique non probably sampling, and use the kind of metod accidental sampling. The analyst for this research covering uji validitas,uji asumsi klasik,analisis regresi linear berganda and pengujian hipotesis covering uji t and determination of coefitien (R2). Result of analyst regresi berganda wich has been done obtained result is, Y = 0,367 + 0,217 X1 + 0,264 X2 + 0,175 X3 + 0,412 X4 the mean is all independent of variable of service, facilities,price and secure have influence positif to dependent of variable is customer interest the have most influence is secure (0,412), variable of facilities (0,264), variable of customer (0,217) and the last variable of price (0,175). And coefisien of determination ( adjusted R2) wich is obtained 0,725. This matter the mean 72,5% customer interest influence by variable of service, facilities, price and secure. While the rest is 27,5% influence by other the variable can’t explained in this research. Keyword : Interest of Customer, Service, Facilities, Ticket Price and Security
| Item Type: | Article |
|---|---|
| Additional Information: | NIM : 1619.14.026 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 27 Nov 2019 03:51 |
| Last Modified: | 27 Nov 2019 03:51 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/304 |
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