ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG (Studi Kasus di PT. PELNI Cabang Semarang)

ADHYAKSA, DIAN PUSPITA SARI (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG (Studi Kasus di PT. PELNI Cabang Semarang). SKRIPSI.

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Abstract

Passengers interest is desire arising from their customers or users a passenger ship. Purpose of research and hypothesis in this research is to analyze influence between independent variable that is service passengers, facilities, the quality of information, and employee performance to dependent variable that is passengers interest. In this research object taken is users (customers) who purchases tickets through the online system or (New Pelni Ticketing System) NPTS in PT PELNI branch Semarang. Data sources include primary and secondary data. The sample in this research is 100 respondents which is passenger ship PT PELNI. The technique used is a non-probability sampling technique with purposive sampling, which is a technique of determining the sample with certain considerations (the person chosen actually has the criteria as the sample). Data analysis technique is doubled linear regression technique. Based on the result of research and multiple analysis, Y = -1,367 + 0,203X1+0,281X2+0,331X3+0,295X4+µ The result of multiple linear regression equation shows that there is partially positive effect between service passengers on passengers interest (t count 3,294 > t table 1,98525), facilities on passengers interest (t count 3,961 > t table 1,98525), the quality of information on passengers interest (t count 4,825 > t table 1,98525), employee performance on passengers interest (t count 4,841 > t table 1,98525). As for the value Adjusted R2 = 0,726 this means that 72,6% of the dependent variable variation (Y) is the passengers interest can be explained or caused by independent variables is service passengers (X1), facilities (X2), the quality of information (X3), and employee performance (X4). While the remaining 100% - 72,6% = 27,4%, explaned by other causes beyond the variables studied. Keywords : Passengers Interest, Service Passengers, Facilities, The Quality Of Information, Employee Performance.

Item Type:	Article
Additional Information:	NIM. 150114004
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	25 Nov 2019 08:21
Last Modified:	25 Nov 2019 08:21
URI:	http://repository.stimart-amni.ac.id/id/eprint/285

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