EGIDIUS, B KOU (2019) ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT PELANGGAN PENGGUNA JASA LOGISTIK PADA PT. MONANG SIANIPAR ABADI SEMARANG. SKRIPSI.
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Abstract
The current logistics industry continues to increase resulting in competition among fellow logistics service providers increasingly stringent and competitive, each company seeks to be able to attract as many customers as well as maintain it so that the company can develop the business and can continue to compete in the intermediary between fellow logistics service providers. To be able to attract the interest of corporate management customers need to look at consumer behavior in the show when looking for, buy, use, and evaluate a product / service they expect can satisfy the needs, to be adjusted with marketing strategies that will be applied. The study aims to know and analyze how much influence promotion, price and quality of service to customer interest in PT. Monang Sianipar Abadi Cargo Semarang. The number of samples in this study are as many as 100 respondents who are customers of logistic service users at PT. Monang Sianipar Abadi Semarang. Based on multiple linear regression analysis obtained results Y = 0.538 + 0.374 X1, + 0.268 X2 + 0.283 X3 + μ. The result of partial test of price, promotionand service quality have positive and significant effect to customer interest. In tt prove with the result of comparison of t value arithmetic with t table and with comparison level significant 5% (0,05) where price variable t count (3,328)> t table (1,98498) with significant level 0,001 <0,05, promotion variable t count (2,781)> t table (1,98498) with significant level 0,007 <0,05, variable of service quality t count (2,813)> t table (1,98498) with significant level 0,006 <0,05. Test R2, promotion, price, and service quality gives a significant influence on customer interest 58.2%, while the remaining 41.8% is explained by other causes outside the variable model that is not examined. Keywords: Price, Promotion, Service Quality, Customer Interest
| Item Type: | Article |
|---|---|
| Additional Information: | NIM. 1720.14.022 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Nov 2019 08:51 |
| Last Modified: | 21 Nov 2019 08:51 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/191 |
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