DERRY, PAMUNGKAS (2019) ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA,FASILITAS, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PENGGUNAAN JASA TRANSPORTASI BERBASIS ONLINE (GO-JEK) (Studi Kasus pengguna go-jek Semarang). SKRIPSI.
![[img]](http://repository.stimart-amni.ac.id/style/images/fileicons/text.png) |
Text
BAB 1.pdf Download (315kB) |
|
Text
BAB 2.pdf Download (416kB) |
Abstract
Consumer satisfaction from various factors offered is service quality, price, facilities and promotions. The four have important roles in influencing consumer satisfaction. The purpose of this study is to study whether there is a quality service in facilities and promotions in GO-JEK public transportation partially. The sample in this study were 100 respondents who were consumers of ojek (GO-JEK) transportation. By using sampling quota sampling. The analysis technique used is Multiple Linear Regression. Based on the analysis obtained Y = 0,781 + 0,771X1 + 0,777X2 + 0,855X3 + 0,0822X4 + µ From the regression equation which can be seen that the most dominant variable on passenger satisfaction is a facility with a regression coefficient of 0.855 and R2 (Adjusted R Square) test results obtained at 0.773 or 77.3% which means passenger satisfaction is influenced by service variables, facilities, prices and promotion that is equal to 77.3% and other factors that affect passenger satisfaction by 22.7% such as service quality, convenience and others. Keywords: service quality, price, facilities, promotion of customer satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Nov 2019 04:21 |
| Last Modified: | 21 Nov 2019 04:21 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/158 |
Actions (login required)
 |
View Item |