SINGGIH, PRAMBUDHI (2019) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT KEPUASAN PENUMPANG KMC. KARTINI 1 (Studi kasus pada penumpang kelas bisnis dan ekseskutif KMC. Kartini 1trayek Karimunjawa-Semarang). SKRIPSI.
![[img]](http://repository.stimart-amni.ac.id/style/images/fileicons/text.png) |
Text
BAB 1.pdf Download (427kB) |
|
Text
BAB 2.pdf Download (1MB) |
Abstract
In the world of business competition, satisfying passenger needs is very important in a company engaged in services, so that these passengers remain loyal and not turn to competitors. Then from that KMC. Kartini 1 is committed to continuously innovating to improve the crossing services that passengers can enjoy. However, the service provided is not always in accordance with what is expected by each passenger, because each passenger has a different perception of expectations. For this reason, it is necessary to measure the level of satisfaction of KMC passengers. Kartini 1 related to service quality, ship facilities, ticket prices and timeliness. This study aims to determine the effect of service, ship facilities, ticket prices and timeliness of KMC passenger satisfaction levels. Kartini 1 (busnis and executive class) on the Karimunjawa islands (Karimunjawa-Semarang route). This study also aims to analyze the most dominant factors affecting KMC passenger satisfaction. Kartini 1. This research was conducted with a questionnaire method for 100 KMC passenger respondents. Kartini 1. The analysis technique in this study uses multiple linear regression analysis. Regression formulation in this study are as follows: Y = 0.091 + 0.094 X1 + 0.374 X2 + 0.226 X3 + 0.245 X4 + µ The results of multiple regression studies indicate that there is a positive influence partially on the quality of service on passenger satisfaction (tc 2,3900> t table 1.98498), ship facilities for passenger satisfaction (tcount 5,288> t table1,98498), ticket prices for passenger satisfaction (tcount 4,734 > table 1.98498) and timeliness of passenger satisfaction (tcount 3.222> ttable 1.98498) The influence of four research variables is very strong with adjusted value of R2 = 0.548. Keywords: service quality, ship facilities, ticket prices, timeliness and passenger satisfaction.
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Nov 2019 04:21 |
| Last Modified: | 21 Nov 2019 04:21 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/154 |
Actions (login required)
 |
View Item |