Rifki Septian Agniyana, Septian Agniyana (2019) ANALISIS PENGARUH PROMOSI, PERSEPSI KEMUDAHAN DAN PERSEPSI HARGA TERHADAP MINAT BELI MASYARAKAT MENGGUNAKAN JASA TRANSPORTASI LAUT (Studi pada Pengguna Jasa KMP. Gili Iyang). SKRIPSI.
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Abstract
In the world of business competition which is very tight, because service companies vying to create an increasingly varied products so that people faced with the multitude of options and possibilities of consumers to switch. Therefore, the interest in buying public became a very important thing for a company engaged in the service, therefore KMP. Gili Iyang continues to innovate to improve services which can soak up the passengers. However, each community has a different perception, for it is need for measurement of the level of community satisfaction with regard to promotion, the ease of Perception, and the perception of price. The purpose of this research is to find out and analyze the effect of promotions, ease of Perception, and the perception of the price against the interest in buying public sea transport Services Using KMP. Gili Iyang Paciran Harbor (routes Paciran- Bawean). This research was conducted at the port of Paciran with total sample 100 people respondents is drawn using the Purposive sampling technique. Analysis using SPSS V. 24 covering, test validity, reliability test, test the assumptions of classical, linear regression analysis of multiple hypothesis testing, t-test, as well as through the analysis of the coefficient of determination (R ²). The analysis of the obtained regression equation : Y = 1,083 + 0,328X1 + 0,418X2 + 0,143X3 Perception of ease of regression coefficients shows. Ease of perception is the most important factor that affects the interests of consumers to buy to buy the KMP. Gili Iyang. Second important factor is the promotion and for the perception of Price as a third factor which affects the interest of the buying public. The coefficient of determination (Adjusted R2) by 53.1% of 0.531 or does it mean the model coefficients of determination is pretty good. The independent variable in this study can account for 53.1% of the variable of Interest. While the rest of 46.9% explained by other variables outside of the Three variables used in this study. Keywords: promotion, perception, perception of price, convenience and interest buy.
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 20 Nov 2019 08:30 |
| Last Modified: | 20 Nov 2019 08:30 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/137 |
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