SAYIT, BALYABIL MALKAN JOKO SAWUNG PURBO KUSUMO (2019) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MENGGUNAKAN BUS PO. SELAMET JURUSAN PATI - JAKARTA. SKRIPSI.
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Abstract
The success of a company engaged in the service sector is if the service offered by the company can be received by consumers and can make these consumer satisfied by using their service (one this research is on the road service companies). Customer’ satisfaction depend on several things, such as : service, prices, facilities and promotions. Those main factor become the major points for the customer’s satisfaction. The purpose for this search is to analysed the corelation betwen those major things on Selamet that taking route from pati to jakarta with the icidental sampling methods. The analysis technique used is Multiple linear Regression. Based on the analysis obtained regression equation as followa : Y = 4,482 + 0,095X1 + 0,359X2 + 0,171X3 + µ From that variable we could know that the most important thing from it, is price with the regrations number 0,095 and for R2 test (ajusted R square) we get the number on 0,606 or 60,6%, means customer’s satisfacation come frome service, price, facilities and fromotions. The other things that also important 494% are securities, service qualities, confortness and such of that. Keywords : Service, prices, Facilities, and Passenger
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Nov 2019 09:11 |
| Last Modified: | 18 Nov 2019 09:11 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/130 |
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