BAGASTIKA, GALIH SAPUTRA (2019) ANALISIS PERBEDAAN INOVASI, KEMUDAHAN DAN KUALITAS PELAYANAN GOJEK DAN GRAB DI KOTA SEMARANG. SKRIPSI.
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Abstract
This research is motivated by the development of e-commerce which then raises the competition between Gojek and Grab in Indonesia. Gojek and Grab is the largest online transportation service in Indonesia. The management of public transportation services online, professional and online based ojek tend to be more attractive to modern society. This research examines the difference in innovation, ease and service quality between Gojek and Grab. The sample in this study numbered 100 respondents with the Purposive sample sampling technique. The data analysis used in this study are descriptive analysis and quantitative analysis, data was analyzed by Wilcoxon test using the help of Statistic Package For Social Science (SPSS) version. 25. Based on the results of the research can be seen that Gojek and Grab’s innovation is not difference, Gojek and Grab's ease is not difference and Gojek and Grab’s service quality is difference. Innovation and ease that are not different on Gojek and Grab cause the service user not to require certain considerations in choosing Gojek or Grab services. The different quality of services on Gojek and Grab cause service users to require certain considerations in choosing Gojek or Grab services. Keywords: Gojek, Grab, innovation, ease, and service quality
| Item Type: | Article |
|---|---|
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Nov 2019 06:42 |
| Last Modified: | 18 Nov 2019 06:42 |
| URI: | http://repository.stimart-amni.ac.id/id/eprint/105 |
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