ANALISIS FAKTOR-FAKTOR WISATAWAN, GO FOOD DAN INOVASI TRANSPORTASI TERHADAP PENGGUNA JASA GO-JEK DI KOTA SEMARANG

ADIMAS, JOKO SUSILO (2019) ANALISIS FAKTOR-FAKTOR WISATAWAN, GO FOOD DAN INOVASI TRANSPORTASI TERHADAP PENGGUNA JASA GO-JEK DI KOTA SEMARANG. SKRIPSI.

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Abstract

In this study analyzed three variables of tourist research, gofood and transportation innovation variables that affect variable dependence, namely motorcycle service users in the city of Semarang. Problem formulation, research objectives and hypotheses in this study were to analyze the positive and significant influence individually between independent variables namely: tourists, gofood and transportation innovation on the dependent variable, ie, motorcycle taxi service users in Semarang City. In this study the object taken was Go-jek Semarang online users / customers. The data analysis technique is multiple linear regression techniques. Based on the results of research and data analysis generated regression equations: Y = 3,723 + 0,177 X1 + 0,204 X2 + 0,355 X3 + µ The results of the multiple linear regression equation show that there is a positive and partially significant effect between tourists on the Go-Jek service user (t count value of 3.723> t table value of 1.98447), the results of the multiple linear regression equation show that there is a positive and significant effect between tourists to Go-Jek service users (t count = 0.204> t table = 1.98447), the results of multiple linear regression equations show that there is a positive and significant effect between transportation innovation on Go-Jek service users (t count = 0.355> t table = 1.98447), the coefficient of determination gets the Adjusted R square value of 0.223, thus 22.3% of Go-Jek service users are explained by these 3 variables, while the remaining 77.7% such as consumer characteristics, brand image, promotion and others. is the influence of other variables not included in this study. Keywords: Tourists, GoFood, Transportation Innovation, Go-Jek Service Users.

Item Type: Article
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 18 Nov 2019 06:42
Last Modified: 18 Nov 2019 06:42
URI: http://repository.stimart-amni.ac.id/id/eprint/101

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